REMEMBERING A STATE OF FLOW AND PEAK PERFORMANCE

“For me, flow happens on the water, training for stand-up paddleboard races. The moment I step onto the board, everything else fades away—I am fully present, attuned to every movement, every shift in balance. In this sport, there is no room for distraction; posture, technique, and rhythm must be precise, or you end up in the water, losing valuable time. I live by the motto slow is smooth and smooth is fast—though not too slow, or I wouldn’t be winning races! This balance of control and fluidity is what peak performance is all about—being fully engaged, making micro-adjustments in real time, and trusting the process to generate speed and success.”

CAREER HIGHLIGHTS

Sabine Ramsay is an executive coach, leadership trainer, and global business expert with over two decades of corporate experience. As a former Marketing Director and M&A Communications Director at Siemens, she worked closely with the board of Siemens AG, leading high-stakes communications and integration strategies during mergers and acquisitions. From building departments from the ground up to managing complex transformations, she has successfully navigated both blank-canvas situations and highly intricate environments with significant resistance to change—bringing teams and stakeholders on board through strategic communication and leadership.

Sabine’s expertise spans digital marketing, branding, and corporate strategy, including pioneering the use of VR and AI in communications. She has lived, worked in, or traveled to five continents, equipping her with a deep understanding of global business dynamics and cultural nuances. As a mentor and lecturer at Manchester Metropolitan University, she has also guided the next generation of PR professionals.

With a passion for leadership development, she helps clients uncover blind spots, shift perspectives, and unlock new paths to success. Her unique coaching approach integrates somatic practices, enabling lasting behavioral change. As a board member of a charity supporting women in domestic violence situations, Sabine is committed to making a meaningful impact beyond the corporate world.

Fluent in German and English, she brings a truly international perspective to her work, empowering individuals and organizations to navigate change, build strong leadership, and achieve transformative growth.