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  • BA Financial Administration, Michigan State University
  • MBA, Auburn University
  • MA, Civil War Studies, American Military University, Manassas, Virginia
  • Graduate, U.S. Naval War College, Newport, RI
  • Graduate, U.S. Army Command and Staff College, Fort Leavenworth, KS
  • Certification, Coaching for Personal and Professional Mastery (CPPM)
    Newfield Network at Villanova University
  • Master Certified Coach designation, International Coach Federation (ICF)
  • Newfield Certified Ontological Coach (NCOC)
  • Graduate, Coaching Excellence in Organizations (CEO) The Institute of Generative Leadership
  • Graduate, Leadership in Action, The Strozzi Institute
  • Member, International Coach Federation (ICF)
  • Lean Six Sigma Green Belt

Croft Edwards > FOUNDER


“Flow happens a lot for me, especially in my wood shop. I can see in my mind the finished piece, and sort of build it out mentally bit-by-bit before I start the real work. I visualize the angles of the cuts, should they be 7 or 14 degrees? How can I show off the beauty of the quarter sawn oak? Then I put my tools to work, hours pass and I think it’s been minutes. I lose myself creatively to the wood. Crafting the joinery, arriving at each artistic and practical decision through instinct and memory of what did or didn't work in the past. I love it.”


Croft’s deeply focused study of leadership and command, which earned him an MA in Civil War Studies, was a perfect prologue to his coaching of hundreds of individuals at all levels of organizations. Croft is a Master Certified Coach (MCC), who has been serving an array of clients from energy and mining, to forestry and aviation, since 2000. He has created Performance Management Process courses and accompanying one-on-one coaching sessions with over 90 leaders of the largest platinum and palladium mining company in the western hemisphere. In addition, Croft has designed and facilitated the training and coaching of an intensive 12-month course for the largest Native American Utility, allowing the organization’s leaders to visualize and execute their future. His over five years on active duty in the U.S. and the Far East, and over eighteen years in the Army National Guard and Army Reserve, give him a singular perspective on the many facets of walking in the boots of a leader (especially Tanker boots.) He is a sought-after keynote speaker, bringing his varied background in academics - history, business and finance - and his avid interest in the human psyche, to the topics of leadership, potential, and peak performance.

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